Shopify SEO Optimisation

Build a cleaner Shopify SEO foundation.

RexCode improves Shopify SEO structure with technical checks, metadata refinement, clearer headings, schema review and priority page guidance.

Technical SEO Metadata cleanup Priority roadmap

SEO Foundation Diagnosis

Search performance suffers when Shopify pages send mixed signals.

The first job is to clean the foundation: crawlability, metadata, headings, collection context, schema and internal links.

SEO focusClearer pages, cleaner signals, stronger crawl paths.

We review the store like a search engine and a shopper: what should rank, why it deserves to rank and whether the template explains that clearly.

Crawl
Metadata
Schema
Links

Crawl friction

Important pages can be harder to understand when templates, headings and metadata point in different directions.

Technical

Thin page purpose

Product and collection pages need clear context, not just products dropped into a grid.

On-page

Schema gaps

Structured data should support products, organization context and articles without duplication or errors.

Schema

Weak internal links

Collections, products and content need stronger paths so authority and context move through the store.

Linking

SEO Signal Map

Each SEO layer needs a job, otherwise the store becomes vague.

The work is split into practical Shopify SEO layers instead of generic keyword advice.

Technical SEO

The store needs clean crawl paths, indexable priority pages and consistent templates.

01

Crawl basics

Review sitemap, robots, canonicals and priority template signals.

02

Indexation

Separate pages that should rank from pages that create noise.

03

Template clarity

Check headings, metadata and repeated blocks for mixed signals.

SEO Process

A clean workflow from crawl scan to priority implementation.

The process keeps SEO practical: identify the foundation issues, fix the signals and document the next growth priorities.

01

Scan

Review crawlability, indexation signals, metadata, headings, schema and priority templates.

02

Map

Match important products, collections and content pages to realistic search intent.

03

Refine

Improve metadata, page hierarchy and template context around commercial value.

04

Connect

Strengthen internal links between collections, products and supporting content.

05

Document

Leave a practical roadmap for content, collection and technical SEO work.

Scope & Pricing

Shopify SEO optimisation with a focused foundation scope.

A practical pass for stores that need cleaner technical signals, stronger priority pages and a clearer roadmap.

SEO Foundation Pass

Shopify SEO optimisation

From £300

Final pricing depends on page count, theme complexity, schema issues, collection scope and whether implementation is included.

Typical focusTechnical, metadata, schema and links
OutputFoundation fixes plus roadmap
Best fitStores preparing long-term SEO
ScopePriority templates first
01

Technical SEO review

Crawlability, canonicals, sitemap logic, indexation basics and theme-level signals reviewed.

02

Metadata and headings

Titles, descriptions, H1s and content hierarchy refined around page purpose.

03

Collection and product structure

Priority pages assessed for search intent, internal links and scalable content opportunities.

04

Schema and roadmap

Structured data checked and next SEO priorities documented clearly.

Who It’s For

Best for stores that need a cleaner organic base before scaling content.

This is foundation work, not a magic ranking promise. It is strongest before blog expansion, collection growth or ongoing SEO campaigns.

Good fit

Stores with strong products but weak organic structure or unclear priority pages.

  • Collections need better context
  • Metadata is inconsistent
  • Schema or headings need cleanup
Recommended

Not instant

SEO foundation work supports growth, but rankings also depend on competition, authority and content depth.

  • No guaranteed rankings
  • No overnight organic jump
  • No substitute for authority building
Expectation setting

Strongest use case

Brands preparing for content, collection expansion or long-term organic acquisition.

  • Blog/content roadmap is planned
  • Collections will grow
  • Technical base needs cleaning first
Growth ready

SEO FAQ

Clear answers before the SEO pass begins.

No. Rankings depend on competition, authority, content and time. This work builds a cleaner foundation for sustainable SEO.

Yes. Product and collection metadata, headings, page context, internal links and image signals can be included.

Yes. Crawlability, canonicals, schema, indexation basics, heading structure and theme-level SEO signals are part of the review.

Yes. This focuses on the Shopify SEO foundation first. Content strategy can build on top once the store structure is cleaner.

Yes, where the issue is within editable Shopify theme or custom code. App-generated schema may need app-side configuration or replacement.

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Shopify Projects

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Client Conversations

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Store Improvements

Free Shopify Review

Let’s improve your Shopify store.

Start with a free review and get practical recommendations for improving your store experience, structure and performance.

No obligation
Practical recommendations
Clear next steps