Crawl friction
Important pages can be harder to understand when templates, headings and metadata point in different directions.
TechnicalShopify SEO Optimisation
RexCode improves Shopify SEO structure with technical checks, metadata refinement, clearer headings, schema review and priority page guidance.
SEO Foundation Diagnosis
The first job is to clean the foundation: crawlability, metadata, headings, collection context, schema and internal links.
We review the store like a search engine and a shopper: what should rank, why it deserves to rank and whether the template explains that clearly.
Important pages can be harder to understand when templates, headings and metadata point in different directions.
TechnicalProduct and collection pages need clear context, not just products dropped into a grid.
On-pageStructured data should support products, organization context and articles without duplication or errors.
SchemaCollections, products and content need stronger paths so authority and context move through the store.
LinkingSEO Signal Map
The work is split into practical Shopify SEO layers instead of generic keyword advice.
Review sitemap, robots, canonicals and priority template signals.
Separate pages that should rank from pages that create noise.
Check headings, metadata and repeated blocks for mixed signals.
Map collection purpose to realistic buyer queries.
Add enough context to support ranking without turning the page into a blog.
Connect related categories, buying guides and product groups.
Align product naming, H1 and metadata without stuffing keywords.
Clarify benefits, details, FAQs and comparison points where useful.
Improve descriptive image signals where product context is missing.
Review product data, offers, availability and review context where applicable.
Check blog schema for required fields and consistent publisher details.
Keep brand identity signals consistent across site-level structured data.
SEO Process
The process keeps SEO practical: identify the foundation issues, fix the signals and document the next growth priorities.
Review crawlability, indexation signals, metadata, headings, schema and priority templates.
Match important products, collections and content pages to realistic search intent.
Improve metadata, page hierarchy and template context around commercial value.
Strengthen internal links between collections, products and supporting content.
Leave a practical roadmap for content, collection and technical SEO work.
Scope & Pricing
A practical pass for stores that need cleaner technical signals, stronger priority pages and a clearer roadmap.
Final pricing depends on page count, theme complexity, schema issues, collection scope and whether implementation is included.
Crawlability, canonicals, sitemap logic, indexation basics and theme-level signals reviewed.
Titles, descriptions, H1s and content hierarchy refined around page purpose.
Priority pages assessed for search intent, internal links and scalable content opportunities.
Structured data checked and next SEO priorities documented clearly.
Who It’s For
This is foundation work, not a magic ranking promise. It is strongest before blog expansion, collection growth or ongoing SEO campaigns.
Stores with strong products but weak organic structure or unclear priority pages.
SEO foundation work supports growth, but rankings also depend on competition, authority and content depth.
Brands preparing for content, collection expansion or long-term organic acquisition.
SEO FAQ
No. Rankings depend on competition, authority, content and time. This work builds a cleaner foundation for sustainable SEO.
Yes. Product and collection metadata, headings, page context, internal links and image signals can be included.
Yes. Crawlability, canonicals, schema, indexation basics, heading structure and theme-level SEO signals are part of the review.
Yes. This focuses on the Shopify SEO foundation first. Content strategy can build on top once the store structure is cleaner.
Yes, where the issue is within editable Shopify theme or custom code. App-generated schema may need app-side configuration or replacement.
Shopify Projects
Client Conversations
Store Improvements
Start with a free review and get practical recommendations for improving your store experience, structure and performance.
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