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Case Study / Store Redesign

Velista

Platform Shopify
Industry Women's Fashion
Scope Store Redesign
Focus Product Discovery & Conversion

Project Overview

A faster, clearer Shopify store redesign built around a better shopping experience.

Velista already had an established Shopify store, but the experience had become slow, cluttered and difficult to navigate. We redesigned the storefront with a cleaner visual hierarchy, simpler navigation, faster-loading page structures and more focused product presentation — creating a smoother shopping journey across desktop and mobile.

Store Redesign

Reworked the existing Shopify storefront with a cleaner, more premium and easier-to-follow structure.

Performance & UX

Simplified slow, cluttered page layouts to improve loading performance, usability and browsing flow.

Product Discovery

Refined navigation, collections and product presentation so customers can find the right products faster.

Responsive Experience

Optimised key pages for a cleaner, faster experience across desktop, tablet and mobile.

Client Testimonial
Velista / 2026
Efe was attentive throughout the project and handled everything with care. Communication was quick and clear, and the work was delivered faster than expected. I’m very happy with the overall experience and truly appreciate the effort he put into the project.
40+

Shopify Projects

100+

Client Conversations

30+

Store Improvements

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