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Case Study / Store Development

Pawshion
Boutique

Platform Shopify
Industry Pet Fashion
Scope Design & Development
Focus Discovery & Conversion

Project Overview

A boutique ecommerce experience designed for style, discovery and conversion.

Pawshion Boutique needed a Shopify experience that could feel stylish and curated while still making product discovery easy. The rebuild focused on boutique presentation, seasonal merchandising, clean mobile browsing and a smoother path from inspiration to purchase.

Curated browsing

The page structure was shaped around collection discovery rather than a generic product grid.

Visual product rhythm

Imagery, spacing and cards were balanced to make browsing feel more editorial without slowing decisions down.

Editable merchandising sections

Shopify sections were structured so seasonal content, campaigns and new drops can be updated quickly.

Collection-led store structure

The build supports clearer navigation between product categories and featured collections.

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Store Improvements

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