Lifecycle gap
Welcome, checkout and post-purchase moments need clear follow-up, not silence.
Customer momentsKlaviyo Setup for Shopify
RexCode sets up Klaviyo for Shopify with essential flows, branded templates, segmentation structure and trigger testing.
Lifecycle Diagnosis
Klaviyo should connect key customer moments with clear, branded and tested follow-up.
The goal is a clean lifecycle foundation, not a pile of disconnected emails.
Welcome, checkout and post-purchase moments need clear follow-up, not silence.
Customer momentsIf every customer receives the same message, email quality drops over time.
SegmentationUnbranded lifecycle emails can feel disconnected from the Shopify storefront.
Brand trustLinks, timing, exclusions and rendering need checking before flows go live.
QAFlow Architecture
Core flows, segments and templates are planned around Shopify events and purchase intent.
Introduce brand value and guide new subscribers toward useful next steps.
Recover intent with clear reminders and purchase reassurance.
Support trust, education and repeat purchase opportunities.
Group active subscribers for safer campaign sends.
Separate buyers from subscribers who have not purchased yet.
Create simple foundations for loyalty and retention messaging.
Typography, color and CTA style aligned with the site.
Reusable sections for product education, proof and reassurance.
Readable layouts and tap-friendly actions checked for smaller screens.
Events and timing reviewed for the selected flows.
Primary CTAs and key routes checked before handoff.
Template previews reviewed so emails do not feel broken.
Setup Process
The work starts with intent and ends with triggers, links and handoff notes checked.
Store goals, customer moments and priority flows are clarified first.
Shopify events and Klaviyo settings are reviewed for flow readiness.
Templates and messages are shaped around brand trust and lifecycle intent.
Flows, segments and capture logic are set up cleanly.
Triggers, links, rendering and handoff notes are checked before launch.
Scope & Pricing
A focused foundation for Shopify lifecycle email, branded templates and tested automation.
Final pricing depends on number of flows, copy depth, template design, segmentation needs and signup/capture requirements.
Essential Shopify events mapped to lifecycle flows with clear intent.
Email layouts shaped to feel connected to the storefront.
Foundational customer groups organised for better future campaigns.
Triggers, links and rendering checked before the system is handed off.
Who It Is For
Best suited to stores where lifecycle flows, segmentation and branded email templates are missing or weak.
Ideal when key lifecycle moments are missing, generic or disconnected from the store.
New setupUseful when basic automations need to become a clearer owned-channel foundation.
UpgradeA fit when the team wants branded flows and cleaner segmentation before expanding email.
LifecycleThe section avoids overpromising advanced retention strategy and positions this as a clean foundation setup.
Klaviyo FAQ
Priority flows usually include welcome, abandoned checkout, post-purchase, browse abandonment or winback. Final scope depends on the store and package.
Yes. Templates are designed to feel aligned with the storefront, including typography, colours, CTA treatment and content rhythm.
Yes, concise flow copy can be created around the customer journey, offer clarity and lifecycle intent.
Foundational segments can be set up for engaged subscribers, customers, non-buyers and repeat or VIP groups depending on your data.
Yes. Triggers, timing, links, rendering and key customer paths are reviewed before handoff.
Shopify Projects
Client Conversations
Store Improvements
Start with a free review and get practical recommendations for improving your store experience, structure and performance.
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