Traffic value leaks
Paid and organic visitors arrive with intent, but weak hierarchy makes the decision feel harder than it should.
Revenue leakShopify CRO
RexCode reviews product pages, cart flow, mobile UX and trust placement to create practical Shopify improvements shoppers can understand.
Conversion Leak Diagnosis
CRO is not button colour theatre. It is the careful removal of product confusion, trust gaps, mobile friction and cart hesitation.
The sprint looks at where qualified shoppers slow down: product pages, comparison moments, cart drawers, checkout entry and mobile interaction states.
Paid and organic visitors arrive with intent, but weak hierarchy makes the decision feel harder than it should.
Revenue leakShoppers often hesitate for tiny reasons: unclear delivery, weak proof, cropped images or a cart that feels risky.
DiagnosisReviews, guarantees, returns and product evidence need to appear before the shopper starts second-guessing.
Trust placementSticky bars, tap targets, scroll rhythm and section spacing decide whether mobile visitors keep moving.
Mobile CROConversion Leak Map
The CRO work is separated by buying-stage, so the recommendations do not become vague design opinions.
Headline, media, bullets and product education are reordered around the strongest buying reason.
Reviews, benefits, usage context and guarantees appear where uncertainty naturally forms.
Options, bundles and differences are made easier to compare before the visitor gets stuck.
Delivery, returns, security and payment cues are placed near the commitment point.
Checkout, continue shopping, discounts and quantity controls are made obvious without crowding.
Cross-sells are reviewed so they support AOV without distracting from checkout.
CTA behavior is reviewed so purchase action stays available without covering content.
Spacing, card heights and image crops are tightened for scan-friendly mobile decisions.
Buttons, selectors and expandable content are checked for thumb-friendly interaction.
Obvious clarity and usability issues can be fixed without pretending every change needs a lab.
Bigger messaging, offer and layout decisions are prepared as testable hypotheses.
Implementation notes leave a clear path for future CRO work instead of a messy idea list.
CRO Sprint Process
The process keeps the sprint focused on revenue-path improvements, not random design changes.
Review PDPs, cart, mobile flows, trust placement and key analytics signals where access is available.
Separate issues into clarity, proof, usability, cart confidence and mobile friction.
Rank recommendations by likely impact, confidence, implementation effort and theme risk.
Build approved refinements into Shopify without adding unnecessary app or script weight.
Document what changed and what should be tested or monitored in the next improvement cycle.
Scope & Pricing
Built for stores that already have traffic and need clearer product, cart and mobile decision paths.
Final pricing depends on page count, theme complexity, analytics access and whether implementation is included.
A focused review of product pages, cart behaviour, mobile UX, proof placement and decision support.
Recommendations ranked by expected impact, confidence level and implementation effort.
Approved refinements translated into practical theme updates where the scope includes build work.
Clear notes on what to monitor, what to test and what should wait for the next optimisation sprint.
Who It’s For
CRO works best when there is enough visitor behaviour to inspect and enough commercial value to justify careful improvements.
Stores with traffic, sales history and visible friction across PDP, cart or mobile flows.
If the store barely has traffic, the first priority may be acquisition, offer clarity or a stronger store foundation.
Brands preparing to scale ads or improve store efficiency before increasing spend.
CRO FAQ
Analytics access helps sharpen priorities, but the sprint can begin with a storefront, PDP, cart and mobile UX review first.
No. High-risk messaging or layout changes can be framed as tests. Clear usability and trust issues can often be fixed directly.
No. Product pages matter, but CRO also covers cart confidence, mobile interaction, trust timing, offer clarity and checkout entry.
Yes. Recommendations can be implemented as Shopify theme updates when the sprint scope includes build work.
If the store has almost no traffic, the better first step may be acquisition, positioning, product offer work or a stronger store foundation.
Shopify Projects
Client Conversations
Store Improvements
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