Traffic value leaks
Paid and organic visitors arrive with intent, but weak hierarchy makes the decision feel harder than it should.
Shopify CRO
Relevant work: GORSETFIT Shopify CRO project.
RexCode reviews product pages, cart flow, mobile UX and trust placement to create practical Shopify improvements shoppers can understand.
Conversion Leak Diagnosis
CRO is not button colour theatre. It is the careful removal of product confusion, trust gaps, mobile friction and cart hesitation.
Paid and organic visitors arrive with intent, but weak hierarchy makes the decision feel harder than it should.
Shoppers often hesitate for tiny reasons: unclear delivery, weak proof, cropped images or a cart that feels risky.
Reviews, guarantees, returns and product evidence need to appear before the shopper starts second-guessing.
Sticky bars, tap targets, scroll rhythm and section spacing decide whether mobile visitors keep moving.
Clarify product hierarchy, comparison moments and buying decisions before scaling traffic spend.
Review delivery information, cart drawers, checkout entry and other moments where qualified shoppers hesitate.
Position reviews, guarantees, returns and product evidence before shoppers begin questioning the purchase.
Refine sticky bars, tap targets, scroll rhythm and spacing for a clearer mobile buying path.
Conversion Leak Map
We examine each stage of the buying journey against the decision it needs to support, so CRO recommendations address specific friction rather than becoming vague design opinions.
Improve value hierarchy, product proof and variant clarity so shoppers can understand the offer and add to cart with fewer unanswered questions.
Clarify checkout actions, delivery and returns information while keeping quantity controls and cross-sells from distracting shoppers.
Review sticky CTAs, section spacing, image crops and tap targets to make mobile buying paths easier to navigate.
Separate straightforward fixes from testable ideas, then prioritise changes by expected impact, confidence and implementation effort.
The process keeps the sprint focused on revenue-path improvements, not random design changes.
Review product pages, cart, mobile flows, trust and available analytics. Map leaks across clarity, proof, usability and cart confidence.
Order recommendations by likely impact, confidence, implementation effort and risk to the Shopify theme.
Build approved refinements into Shopify without adding unnecessary apps, scripts or storefront weight.
Document what changed and identify what should be tested or monitored in the next improvement cycle.
Scope & Pricing
Built for stores that already have traffic and need clearer product, cart and mobile decision paths.
A focused audit of product pages, cart behaviour, mobile UX, trust and conversion friction.
Recommendations organised by expected impact, confidence and implementation effort.
Practical Shopify refinements implemented when build work is included in the agreed scope.
Notes on what to monitor, what to test and what to address in the next optimisation sprint.
Final pricing depends on page count, theme complexity, analytics access and whether implementation is included.
Request a quoteCRO FAQ
Analytics access helps sharpen priorities, but the sprint can begin with a storefront, PDP, cart and mobile UX review first.
No. High-risk messaging or layout changes can be framed as tests. Clear usability and trust issues can often be fixed directly.
No. Product pages matter, but CRO also covers cart confidence, mobile interaction, trust timing, offer clarity and checkout entry.
Yes. Recommendations can be implemented as Shopify theme updates when the sprint scope includes build work.
If the store has almost no traffic, the better first step may be acquisition, positioning, product offer work or a stronger store foundation.
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