Case Study / Store Development
Related service: Shopify store development.
Project Overview
Phiaderm needed a Shopify storefront that could present its beauty and personal care range clearly while building trust around each product. The project focused on cleaner product education, a more polished visual experience, easier mobile browsing and a smoother path from discovery to purchase.
The store structure was organised to make products easier to explore, compare and understand.
Imagery, typography and spacing were refined to give the storefront a cleaner, more consistent beauty-led presentation.
Flexible Shopify sections were built to present benefits, ingredients, usage guidance and key product information clearly.
Navigation, product pages and calls to action were refined to make the route from interest to checkout feel simpler and more direct.
Founder-Led Project
Phiaderm started as a side project that gave me room to work without the usual client constraints. I could shape the brand, the storefront and the customer journey as one complete experience, then keep refining the details after launch instead of treating the project as finished.
I handled the Shopify build, page structure and day-to-day design decisions in-house. That made the project especially useful for testing ideas around product education, mobile usability and the small trust signals that matter in a real store.
Gallery
Final storefront sections focused on product education, offer clarity, social proof and support paths so shoppers can understand the eyebrow gel and move toward purchase with confidence.
Shopify Projects
Client Conversations
Store Improvements
Start with a free review and get practical recommendations for improving your store experience, structure and performance.
We use necessary cookies to keep the website working. With your permission, we also use analytics and advertising cookies to understand website traffic and improve our marketing. You can allow only necessary cookies or allow all cookies. Read our Cookie Policy and Privacy Policy.
Choose whether you want to allow only cookies required for the website to function or allow all cookies, including analytics and advertising cookies.
Only cookies required for website functionality, security and form submissions will be used. Google Analytics, Meta Pixel and Microsoft Clarity will not run.
Necessary, analytics and advertising cookies will be allowed. Google Analytics, Meta Pixel and Microsoft Clarity will be used to measure website traffic, campaign performance and user experience.