Clear product discovery
The store structure was organised to make products easier to explore, compare and understand.
Phiaderm Beauty
A Shopify beauty storefront focused on product clarity, trust and a more intuitive shopping experience.
A refined beauty ecommerce experience built around clarity, trust and conversion.
Phiaderm needed a Shopify storefront that could present its beauty and personal care range clearly while building trust around each product. The project focused on cleaner product education, a more polished visual experience, easier mobile browsing and a smoother path from discovery to purchase.
Premium visual presentation
Imagery, typography and spacing were refined to give the storefront a cleaner, more consistent beauty-led presentation.
Educational product content
Flexible Shopify sections were built to present benefits, ingredients, usage guidance and key product information clearly.
Conversion-focused journey
Navigation, product pages and calls to action were refined to make the route from interest to checkout feel simpler and more direct.
Founder-Led Project
A store I could build, run and keep improving myself.
Phiaderm started as a side project that gave me room to work without the usual client constraints. I could shape the brand, the storefront and the customer journey as one complete experience, then keep refining the details after launch instead of treating the project as finished.
I handled the Shopify build, page structure and day-to-day design decisions in-house. That made the project especially useful for testing ideas around product education, mobile usability and the small trust signals that matter in a real store.
Efe GökdemirFounder, RexCode
Gallery
A closer look at the final experience.
Final storefront sections focused on product education, offer clarity, social proof and support paths so shoppers can understand the eyebrow gel and move toward purchase with confidence.
